Home/90 Day SEO Roadmap

The process

The 90 Day SEO Roadmap

This is exactly what happens when an engagement starts. No mystery, no black box. A published process with accountable checkpoints, so you always know which phase we are in and what lands next.

Days 1-30

Research & Audit

Everything starts with evidence: a complete picture of the site, the market, and the gap between them.

Deliverable The SEO Master Strategy Sheet, one workbook that becomes the single source of truth for the program.

  • Technical audit A full crawl distilled into a prioritized developer checklist. Broken links, 404s, duplicate titles, heading problems, missing metadata, invalid structured data, every issue itemized with a priority and a status.
  • Keyword and intent research Keyword sets built per service line, scored on volume, difficulty, intent, and cost, then rolled into a master list where every keyword is mapped to a target page.
  • Architecture and schema map A complete URL inventory with primary and supporting schema types assigned to every page category, ready for implementation.
  • On-page and local baseline A keyword and location density audit across every money page, plus a current rankings snapshot so day 90 has an honest benchmark.
  • Local businesses A Google Business Profile audit and optimization pass, because for local queries the map pack is half the battle.

Days 31-60

Foundations

Fix what is broken before building what is new.

Deliverable A clean technical foundation and a content calendar mapped to revenue.

  • Developer checklist executed Every crawl finding from Phase 1 closed out and verified, from redirects to duplicate titles.
  • On-page rebuild Titles, meta descriptions, and heading hierarchy rewritten with keyword and location targeting per the density audit. Schema implemented per the mapping.
  • Measurement foundation GA4 and Google Tag Manager configured for real conversions: forms, calls, and the clicks that matter. If it cannot be measured, it did not happen.
  • Content strategy An editorial calendar built from keyword gaps, with every planned piece mapped to the money page it supports.

Days 61-90

Implementation & Advanced

The strategy ships: content, pages, links, and the reporting loop that keeps it honest.

Deliverable Shipped pages, live tracking, and the day-90 report with next-quarter priorities.

  • Content production AI-assisted drafting with a human editorial pass, published against the calendar without reading like a robot wrote it.
  • Page buildout New and rebuilt service and location pages driven by the master keyword map.
  • Internal linking at scale Links woven through body content per an approved link map, so authority flows where it should.
  • Advanced technical Core Web Vitals, sitemap hygiene, and AI crawler readiness including llms.txt.
  • The day-90 report Rankings against the Phase 1 baseline, conversion data from the measurement layer, and a prioritized roadmap for the next quarter.

Day one starts with a conversation.

Tell me about the site, the market, and what you need to move. I will tell you what the first 30 days would look like for you.

Start a conversation

This site uses Google Analytics to understand how visitors use it. Depending on where you live, you may have the right to opt out of the sale or sharing of personal information.